Brow lamination is a process of restructuring the brow hairs to keep them in a desired shape. The process essentially involves straightening eyebrow hairs using a chemical solution, so that they all stand in the desired direction. The process is quite simple. It starts with the application of a lift cream, which moves hairs into a specific direction. Next, brows are brushed in the desired shape and set with a hair neutralizer to keep it in place. Brows are then tinted to add fullness and—for added moisture—are finished off with a nourishing brow oil.